AT&T (News - Alert) has begun offering its wireless products and services at 370 Costco Wholesale stores in the United States. The telecom recently partnered with Wireless Advocates, a third-party provider of mobile phones and offered services at Costco stores and is expecting to reach more than 35 million of the store's cardholders.
In addition to Costco, AT&T currently offers wireless services in 10,000 retail locations like Best Buy, Radio Shack, Wal-Mart, Sam's Club, and Target.The kiosks located inside Costco stores will offer the carrier's products and services by Wireless Advocates and AT&T. The kiosk will also offer phone models from popular manufacturers, including Samsung, Nokia, and Motorola (News - Alert). In some select locations, Costco will be selling the Samsung Blackjack.AT&T opted for Costco because it ranks as one of the top retailers in mobile phone activations, according to the company. AT&T expects the combined efforts between the two leading companies to reach many shoppers this holiday season, as Costco is the largest membership warehouse club chain in the world.Recent studies indicate that instead of ordering the mobile phones online or going to wireless carrier-owned stores, customers prefer mainstream retailers to make the purchase. Mainstream retailers are becoming the first choices for the purchase of mobile phones and related services. This option is better for those customers who do not want to be tied to an annual plan as these stores offer many options for prepaid wireless services.For example, Virgin Mobile (News - Alert) USA provides plans without annual contracts ranging from prepaid to pay-as-you-go services. Few days ago, the company started selling its first cell phone with streaming music capability. The phone, named “Wild Card”, is being sold at Best Buy, Radio Shack, Target, and Wal-Mart.The Costco members who buy the AT&T wireless products and services from AT&T on Costco will get special benefits, such as a waived activation fee when they sign up for an AT&T wireless plan. They also get an accessory kit that comes with a vehicle power adapter, ear bud, and wireless case.
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